Theoretically, increasing the conversion rate is straightforward. Each marketer can look at the site with a smart look, go to the product page, place an order, make a diagnosis and write out a few prescriptions. Typically, these experts do not go beyond typical diagnoses and recipes: pick up the phone in the header of the site, make the conversion button large and bright, add a call to action, show the hell the feedback from satisfied customers.
The beginning of the year is an excellent reason for change. In the first days of January, entrepreneurs often start new projects and try to bring existing ones to the next level. There are many ways to increase the effectiveness of online projects. These include A / B testing, which increases the conversion rate of the resource.
Every day we absorb tons of news from various sources. Behind every, even the smallest material, there is an entire team that will check the information and serve it. To learn more about this work, we talked with the chief editor of the popular Lentach community Taras Sychev. From the interview you will learn about the fight against fake and negative, the latest exposure of the publisher and the usual life of the editorial board.
Good day! My name is Tatiana, and in the past I worked on the copywriting exchanges. Do you want to know what awaits you, if you do not get out of it in time? It sounds like the beginning of the confession of a former alcoholic, is not it? If you are sure that you can and can sell with the help of texts and are now looking for a more or less stable source of income, you must have thought to dive into the stock exchanges.
Many entrepreneurs already know that content marketing is a more effective promotion strategy than highly specialized search engine optimization. Promotion through content not only improves the search positions of the site, but also engages the audience in social interaction with your brand, as well as increases its credibility.
Surprisingly, in the domestic market, white papers (white books) are one of the most undervalued content marketing tools. Despite its immense popularity abroad, few in Russia still know about it. When our account managers mention white books in their conversation with a client, misunderstanding invariably arises.