How to spell: 15 examples of design blogs companies

Enter in the "query" how to blog "in Yandex" and get 37 million results with ideas, tips and blogging errors.

This article contains 15 examples of how blogs from different companies look so that you can compare them with yours, learn from successful findings, or see weak spots. We read.

Aviasales

Source: //www.aviasales.ru/blog/

Blog about independent travels in Russia and Europe.

Features

  • the latest article is in the top of the blog;
  • division into headings:
  • The subscription form to the travel newsletter at the root page of a blog:
  • non-trivial headlines that encourage open articles:
  • formatting materials (division into paragraphs, headings), original photos;
  • Links to Aviasales services, which are designed as buttons and located in the right places:
  • Any article can be shared on social networks.

I do not live by traveling, but the texts of Aviasales are written so vividly that I want to bathe, sunbathe, abuse drinks, but that’s not all.

Interesting publications

  1. Full sand panties: 8 places for sex on the beach.
  2. I am afraid of porous stones: where to deal with their fears.
  3. This is the 5386th article on travel charges: this time is useful.

Luck cherie

Source: //www.luckcherie.ru/blog

Beauty salon blog about beauty, hair, face and body care.

Features

  • big images, big headlines and noticeable article announcements:
  • photos of announcements - stock, but picked up with high quality;
  • the photos inside the articles are mostly original and large;
  • There is a form of subscribing to new blog entries:
  • The picture with the title inside the article closes either the entire first screen, or most of it:
  • Inside the articles there are buttons with links to the salon pages in social networks;
  • The texts are formatted, but the numbered lists are “stuck together” - it is better to separate the following items from each other:
  • blog posts are relinked;
  • Any article can be shared on social networks.

These blogs are not at all mine. If you have to write materials with a focus on women, the blog is worth keeping in mind. But it is better not to write.

Interesting publications

  1. How to get rid of oily shine.
  2. Best hairstyle for prom.
  3. What kind of cosmetics should be every girl.

Rognar

Source: //rognar.ru/blog/

Blog store knives, blades and gifts.

Features

  • simple and clear headlines;
  • Well-chosen photos for the announcements of articles:
  • The articles are well designed, illustrated, some have video production of products:

Rust knife cleaning - video in the context of the article

  • in each material there is a “Read more” block and a list of relevant products is shown (if the article is about axes, axes will be shown, if about knives, then knives, etc.):
  • Any article can be shared on social networks.

This is a man's blog. A bunch of weapons. Many useful materials. Well spent time reading. I advise everyone.

Interesting publications

  1. Hunting knife: which one to choose?
  2. How to choose knives for the kitchen
  3. Sharpening a knife is a delicate matter

Sports: A Clockwork Orange

Source: //www.sports.ru/tribuna/blogs/dud/

Blog Yuri Dudya how to equip Russia.

Features

  • The blog has open statistics, where you can see the number of posts and subscribers in 30 days:
  • You can vote for any post (you need to register on sports.ru), as well as expand it in social networks:
  • The pictures for the announcements were very well chosen, some of them have a text that additionally motivates to open the article:
  • The author's position is clearly noticeable in the headlines and announcements:
  • articles are well formatted, illustrated, some materials come with videos, at the end of some of them polls are made:
  • boisterous moderated comments (you can complain about them) in each material with the opportunity to vote for any of them:
  • blog subscription form both from the main page and inside the articles:
  • Any article can be shared on social networks.

Dood writes about sports as cool as interviewing. The blog's polarity grows with YouTube's fame. For avid football fans, homegrown and not very sporty analysts this resource from the series must read.

Interesting publications

  1. Another reason why nothing changes in Russian football.
  2. When football is made to be proud.
  3. Such a Russian team is a fucking shame.

Tatoo Grafika

Source: //tattoografika.com/art-blog/

Art blog about tattoos.

Features

  • articles in the root page of the blog are dated and have statistics that include the author, category, number of comments, likes and views;
  • Announcements of many articles are unfinished sentences:
  • Pictures of most articles are not completely relevant to the content and are very similar to each other (perhaps because of the subject matter):
  • articles are well formatted, illustrated, contain links to other materials, quotes and tie-ins (fragments on a turquoise background):
  • Inside the articles you can see rubrics, recent posts and top entries:
  • Any material can be commented:

... and vote for him:

An interesting blog, where part of the articles you expect, because they respond to requests for information. Here you expect a lot of graphic content, and the authors do not cheat. Although in several articles it seems that there is little text.

Interesting publications

  1. Style realism in tattoo.
  2. Is there any harm to tattoos for health?
  3. To do or not to do a tattoo, that is the question!

Texterra

Source: //texterra.ru/blog/

A blog about internet marketing and sales funnel.

Features

  • filter headings, authors and publication dates in the root page of the blog:
  • a huge (!) amount of blog content written on various topics in the field of Internet marketing;
  • articles are dated and have statistics including the number of shareings and comments:
  • design of articles at a high level, which prescribes the red policy;
  • In many materials there are videos, some articles are recordings of webinars:

Workshop on the verification of texts from Konstantin Rudov

  • The estimated time for reading the article is indicated and it is possible to get it by mail if you do not have time to read:
  • the ability to subscribe to blog updates;
  • each material has an author for which all the articles written in the blog are listed, for each material you can vote and share it in social networks:
  • inside each article at the end is a block "Read also" with similar materials:
  • Disqus commenting system for articles:

It is difficult to write an impression about a blog for which you are writing yourself. Subjectively - VelikaPlaza makes an order of magnitude better materials than 5 years ago, and they are much better than the competition.

Interesting publications

  1. Review of 17 free programs for creating mind maps.
  2. Registration community "VKontakte": the most detailed guide in RuNet.
  3. Google Analytics for beginners: the most comprehensive guide in runet.

Webcomics

Source: //webcomics.su/

Blog Chusovskogo novel comics on the Internet, the psychology of creativity.

Features

  • as such, there is no “Blog” page - the articles feed is on the main page;
  • first-class blog heading:
  • Many pictures of announcements, as well as most of the illustrations, are drawn by the author:
  • articles are well formatted, illustrated, contain a table of contents, frame:
  • you can subscribe to the blog posting, as well as get an e-book with all (!) materials in pdf format:
  • at the end of each article indicates what else can be read on the topic;
  • blog newsletter subscription form:
  • own commenting system for articles:

Accidentally found a blog before creating this article. This creative workshop! The site impresses with the quality and quantity of materials, delays in reading, in communication. The most important thing is that you want to become friends with the author.

Interesting publications

  1. How to create an interesting character: part 1 and part 2.
  2. Technology "Pandora's Box" or how to come up with a plot for a comic book.
  3. How to invent a world of comics.

T - F

Source: //journal.tinkoff.ru/

"The largest magazine in Russia about money," where the editor-in-chief is the creator of the info style, Maxim Ilyakhov.

Features

  • there are no blog pages as such - the whole site is a blog;
  • material announcements have statistics: number of views and likes:
  • blog articles are scrupulously formatted, illustrated (there are no stock photos at all):
  • blog commenting system:
  • opportunity to share material in social networks:
  • obvious dominance of the information style in all texts.

Blog "Tinkoff magazine" - an entertaining reading, a reason for scandal and a magnet for writing people, because here, as they say, 10,000 rubles pay for the article. But ask be healthy.

Interesting publications

  1. How to make money on an apartment within the Moscow Ring Road.
  2. How to raise your salary without blackmail, bed, humiliation and without SMS.
  3. I wanted photos, but did not want to pay for them.

Abakan kitchen factory

Source: //blog.af-k.ru/

Plant blog about the right canned goods and business in the province.

Features

  • the mere fact of the existence of a blog on such a topic is already interesting:
  • well-chosen headlines, pictures for articles, interesting announcements:
  • Subscribe to blog content:
  • Original "pixel" illustrations for articles, text formatting:
  • At the end of the articles there is navigation - the transition to the previous and next material;
  • any material can be shared in social networks;
  • commenting system:

There are still few publications here, but the blog has every chance to repeat the success of the legendary Astrakhan “Dining Room 100” and surpass it. They write because it is cool!

Interesting publications

  1. How to open a cannery and not screw it up.
  2. Canned vegetables can be much more useful than fresh vegetables on the store shelf.
  3. You cannot get rid of marriage, you need to know how to work with it.

Dr. Beinusov

Source: //beinusov.ru/info/

Blog of dermato-oncologist, candidate of medical sciences, Dmitry Sergeyevich Beinusov.

Features

  • a large amount of materials - especially considering that this is a blog, not a company, but a specialist;
  • materials cover a very large number of issues in one topic - removal of moles:
  • very small pictures in the announcements of articles - not everyone will see;
  • the articles themselves are well formatted (but the font can be made 2 pins longer), contain a large number of original illustrations (protected by a watermark) and give exhaustive answers to the questions. This speaks in favor of the fact that Dr. Beynusov is responsible for blogging:
  • At the end of the article there is a list of similar materials, as well as the opportunity to share an article:
  • Articles can be commented:

A great example of a narrow topic blog. This topic is close to me, I learned a lot of important and interesting things for myself. The main thing that the author did not give up to create new materials.

Interesting publications

  1. Melanoma: do not confuse with the "mole"!
  2. Dermatoscopy or biopsy - which is better before removing a mole?
  3. Frequently asked questions: what can and cannot be done before and after removing a mole.

Ioffe & Partners

Source: //www.ioffepartners.ru/articles/

Real estate blog and useful tips.

Features

  • The blog uses tagging:
  • There are analytics in the article announcements - number of views:
  • the texts of the announcements are very short, not revealing what the material is about;
  • Pictures of announcements are very small, stock;
  • The texts of articles are formatted, illustrated mainly by stock images, which can be increased:
  • The texts are compressed into a rather narrow column due to the layout features:
  • All articles can be shared in social networks.

The blog is very voluminous (conducted since 2012), constantly updated with new materials. If you need to learn about the real estate market, there is something to read here - with the textual component a complete order.

Interesting publications

  1. Denied a mortgage?
  2. Is it possible to sell the apartment yourself.
  3. Housing for large families.

International Furniture Consulting Center

Source: //mmkc.su/blog/

Blog expert Sergei Alexandrov to increase sales of furniture.

Features

  • The blog has 7 thematic sections on aspects of working with furniture:
  • From the page you can subscribe to the newsletter:
  • The materials are formatted, all illustrations have captioned inscriptions and are mostly original:
  • Voting for Cackle material and commenting system:
  • Links to MMCC pages in social networks:

A huge amount of expert materials: a blog to help you if you are an expert in the furniture market or write about furniture. There is something to learn, and use in their work.

Interesting publications

  1. Why do your sellers ignore visitors?
  2. Ways to increase customer loyalty in furniture stores.
  3. 5 most frequent mistakes in online furniture sales - how to fix them?

Mythology

Source: //blog.mann-ivanov-ferber.ru/

Blog "MYTH" about the life of the publisher and about everything related to books.

Features

  • blog 17 (!) headings ("Self-development", "Creativity", "Book lifehacks", "MYTH changes life", etc.);
  • For articles indicate the approximate time to read:
  • The blog is divided into blocks, which include "Hormones of happiness", notes about the life of the publisher, book lifehacks, collections of popular articles and useful reading at the weekend:
  • Subscribe to the newsletter blog:
  • articles are authorship, information about the number of views;
  • The texts are laid out in such a way that they are strongly compressed on the sides:
  • The original images are mainly selected, the figure captions of the images contain links to their original source:
  • at the end is a list of related articles:
  • articles to comment on, but for starters:
  • article can be shared on social networks.

If you read the books of the publishing house "Myth", be sure to read his blog. So you will not only learn a lot of new and interesting things, but also be aware of, wait for him from the books you plan to purchase.

Interesting publications

  1. 10 lifehacks for productive reading.
  2. How bicycles destroyed the world, or why m we think about the bad.
  3. 10 places where audiobooks come in handy.

Mosigra

Source: //www.mosigra.ru/blog/

A blog about board games and "various interesting things about business."

Features

  • A blog consists of blocks containing short, numbered business stories, chapters from the book Business as a Game, company work reports, translation of the Pay To Win book, which can be downloaded, book selections, translations, and publications:
  • materials exhaustively illuminate the gaming theme:
  • the list of articles in the blog does not have images and short descriptions - everything is decorated with titles, links;
  • articles are well formatted, illustrated (all images have caption):
  • At the end of the articles there is navigation - the link is not the previous and the following material;
  • Subscribe to the newsletter blog:
  • You can add a review to any article:

The blog tells in detail and interestingly about the gaming industry in particular and business in general. No wonder the blog entries were eventually published "in paper" book "Business as a game." It is interesting to read even just for self-education.

Interesting publications

  1. Why freelancer and customer often consider each other idiots.
  2. Business is like a game. Two ways in business.
  3. As we in Mosigre we process bugs and shoals - case studies

The most fashionable

Source: //samaya-modnaya.ru/category/blog/

Blog online store of clothes.

Features

  • The articles on the page have high-quality clickable images (but often - incorrectly cut) rather large texts-announcements:
  • a subscription to the newsletter blog materials, for which they give 300 rubles as a gift for the first purchase:
  • Among the articles there are materials that do not correspond to the subject of the blog (for example, “What to give a man on February 23 is original and inexpensive”);
  • materials are formatted, illustrated with numerous photographs, some articles have a video on the topic:
  • at the end there is a list of similar articles;
  • You can share articles on social networks and comment on:

A blog is typically “girlish” and difficult to evaluate from a male point of view. Judging by the way some articles are commented on (for example, about the basic wardrobe of a woman), ladies read with interest and rush to speak.

Interesting publications

  1. The basic wardrobe of a woman in 2018 - Top list of things.
  2. 12 interesting facts about women's underwear.
  3. Fashion trends for spring-summer 2018 + 10 terrible mistakes.

The family is not without ...

Traditionally in the collections you want to talk about the example of not the most successful blog design. Unfortunately, this is the Moscow Arts Theater blog:

  • the lack of pictures for most entries:
  • no links to the full text - all materials on the main page of the blog;
  • Unreasonably big announcements of articles:

... or very short:

  • Links in announcements not to blog pages, but to external resources:
  • the lack of a single reference design (anchor and bezakornye), including the design of links in plain text.

As a result, a blog may be of interest to a very narrow number of people - the leading blog and the one who controls the maintenance.

Corporate blog - the most important part of creating a content strategy.Above it are working deeply immersed in the subject of copywriters, specialists in the graphic part (photographers, designers), and often layout designers and programmers.

Watch the video: HOW TO PRONOUNCE BRAND NAMES IN ENGLISH (December 2019).

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