When it comes to link building, marketers need to know what not to do. Erroneous tactics for obtaining links can cost you not only to reduce the effectiveness of marketing, but also sanctions from the search engines. Therefore, keep a list of outdated link building tactics and check with it when you plan to increase the reference.
- 2. Link Exchange
- 3. Promotion articles
- 4. Spam programs
- 5. Advertising in the blogosphere
- 6. Abuse of press releases
- 7. Manipulating Dynamic URLs
- 8. Directories and social bookmarking sites
- 9. Reference pyramids
- 10. Guest blogging
- 11. Keywords in anchors
- 12. The pursuit of the number of links at the expense of quality
- 13. Keyword Stuffing
- 14. Links to uninformative pages
- 15. Reference spam in social networks
- 16. Ignoring social networks
- 17. Incorrect commenting on blogs.
- 18. Selling links
- 19. Footer links
- 20. Blogrolls, lists of friendly resources, lists of active commentators
- Do not think about links
1. Buying links
If the agency offers you to invest n rubles in the purchase of links, run out of it. Never pay for links. First, it is a waste of money. Secondly, you can fall under the sanctions of search engines.
2. Link Exchange
You probably received offers to exchange links. Colleagues do not see anything wrong with this and even put you before the fact: "Hey, I referred to you here in the last article, put a reference in reply, be a man." If you go on about it, then Google will no longer consider you a normal person. The largest search engine in the world regards link exchange schemes as spam.
3. Promotion articles
This substitute for content marketing was popular a few years ago. The site owners ordered the rewriting of text of not less than 2000 characters on content exchanges and placed these “articles” in catalogs and on websites. Beware, search engines consider this tactic spam.
4. Spam programs
You'd be surprised, but some site owners still buy bots, which are automatically registered on forums and blogs and leave links. This is a waste of time, as search engines and live users easily determine the quality of such links.
5. Advertising in the blogosphere
A few years ago, site owners bought guards (ACRONIM: a small advertising text that is placed at the beginning or end of a post and which usually has several links) in popular blogs. They paid the blogger to write some promotional offers at the beginning or at the end of the post and put an open link. Do not be surprised, but search engines consider this tactic as spam.
6. Abuse of press releases
Google considers links in press releases artificial. Therefore, do not publish press releases for the sake of links. Use them correctly: try to interest the press and potential customers with your business and product. Close the links with the nofollow attribute.
7. Manipulating Dynamic URLs
Search engines easily calculate dynamic URL manipulations thanks to session identifiers, cookies and other tools.
8. Directories and social bookmarking sites
If your site is included in quality directories, this can bring you additional traffic. However, do not try to get into them for the sake of backlinks. Search engines do not consider such links natural.
9. Reference pyramids
This tactic involves building a multi-level pyramid of unnatural links. At the first level, thousands of garbage links are placed on the second level resources: blogs, article directories, sites on free domains. From the second level sites are put links to a higher level. At the top of the pyramid is the promoted site. You know, if you want to get sanctions by all means, find a simpler method.
10. Guest blogging
Google has banned guest blogging. But you can use this marketing tactic to grow your business. Do not focus on links, use guest posts to expand the audience.
11. Keywords in anchors
Searchmetrics research proves that the influence of keywords in the anchors of links to the position of sites in the issue falls. Moreover, the abuse of external links with anchors can cause sanctions from Google.
12. The pursuit of the number of links at the expense of quality
Google considers this tactic to be one of the hallmarks of manipulation. Therefore, with its help you can only get sanctions.
13. Keyword Stuffing
This tactic is not directly related to link building. However, it deserves mention, as it often goes hand in hand with manipulative tactics for getting links. Do not stuff texts with keywords if you do not want to look ridiculous and fly out of the top 100 issue.
14. Links to uninformative pages
Some site owners try to get links to category pages, contact information, etc. Search engines know that live users naturally link to specific, useful content. Therefore, they consider links to uninformative pages as spam.
15. Reference spam in social networks
If you have registered an account on Twitter or Facebook and publish links to your site there every day, this will not help you to increase traffic and increase your position in the issue. Firstly, social signals do not affect the results of issuance. Secondly, live users do not like spammers. They will unsubscribe from your account.
16. Ignoring social networks
This is not about link building tactics, but about the absence of strategic planning. Having learned that links from social networks do not affect the issue, some site owners stop working on resources of this type. Networks can bring you links using a simple scheme: the user sees an interesting announcement, goes to your website, he likes the material, he refers to it on his website.
17. Incorrect commenting on blogs.
A few years ago, webmasters spent a lot of time searching for dofollow blogs. On such resources, you can leave comments with an open link to your site. It is enough to develop the thesis "afftar zhzhot" to get a backlink. First, pay attention to the number of comments under each post in dofollow-blogs. The weight of the resulting link tends to zero. Secondly, having received the required number of comments, the owner can always turn his blog into nofollow. Thirdly, search engines consider such an approach to commenting as spam.
18. Selling links
This tactic is also not related to link building. Just remember that both buyers and sellers of links get sanctions.
19. Footer links
Website developers, programmers, and other service providers often agree with customers to link to the site’s footer. Ask to close such links with the nofollow attribute, as Google considers them as spam.
20. Blogrolls, lists of friendly resources, lists of active commentators
These links also need to close nofollow. Otherwise, both the donor site and the acceptor may be subject to sanctions.
Do not think about links
Find out what link earning is. Bet on getting natural links. After that, forget about the links. Develop the project, create useful content, communicate with the audience and colleagues. And links will come.