Have you ever thought why many users do not read your articles? It's all in the first paragraph of the text. These few suggestions may interest the reader or make him irritably close the tab. What is the secret of the first paragraph? How to successfully start an article and what not to do? Read below.
Why the first paragraph often becomes redundant
Professional editors recommend throwing out the first paragraph of text. In most cases, this is a fair requirement. In pursuit of logic, authors often make the beginning of an article similar to school essays. As a result, the first paragraph does not perform the main function: it does not catch the audience. On the contrary, the beginning of the material becomes uninteresting, heavy and repulsive. This happens when the author uses the following unsuccessful tricks:
- Starts an article with an explanation of his intentions. You have probably come across such examples:
“The purpose of this article is to talk about ...”
- This review will go ...
- I ran into ... and decided to consider it in a new post.
Such constructions are not an absolute taboo. They can be used at the end of the first paragraph, when you have already interested the audience. However, to start with the text is not worth it.
- Starts an article with a definition. This makes the material look like not only a school essay, but also a keyed text from the era of wild SEO. Compare two examples:
- An extra person in the works of the classics of Russian literature is ...
- Website promotion on positions is a service that allows you to bring a website to the top with a guarantee.
Old school SEOs required the authors to begin texts with definitions, as this ensured that the main keys were entered in the first paragraph and even in the first sentence. Today it is irrelevant in the context of promotion. And for living readers, this approach was never relevant.
- Comes from afar. Under the conditions of informational noise and the frantic pace of life, the authors do not have time to warm up the audience. Readers want to immediately receive the necessary information. If the first paragraph does not confirm that the article contains the necessary data, the visitor leaves.
- Shows uncertainty. If the reader doubts the author’s expertise, he will not read the material. Avoid the following introductions:
- It seems to me…
“I'm not completely sure, but ...”
- I beg your pardon for ...
Usually such words at the beginning of the text are inappropriate.
7 ways to hook the audience
- Ask a question. It should make readers think. If this happens, consider that the visitor reads the material to the end. In addition, questions can form expectations and manage the needs of the audience.
- Shock, surprise, interest the audience. This can be done with facts, provocative comparisons, an unusual analogy.
- Play on contradictions, oppose two opposite phenomena. See how it turned out the authors Snob.ru.
- Start with a quote or proverb. Words of famous people or folk wisdom always attract attention. Esquire begins an interview with Pelevin with a quotation that immediately shows the out-of-the-box thinking of the writer.
- Tell a story. Remember that this is the first paragraph. Therefore, the story should fit in a few sentences.
- Start with a unique selling proposition. This approach works if you talk about a product that is really different from similar offers of competitors.
- Joke, tell a joke, play with words. This is a great way to get your audience interested.
Formula perfect first paragraph
A good first paragraph consists of several sentences. The first one catches the audience and makes them pay attention to the article. The following 2-3 sentences are informative: they formulate a problem, tell the reader about the material, etc. The final 1-2 sentences explain the idea of the material to the audience, tell about its benefits, promise benefits. Use this formula to always write good first headlines. Use the described methods to attract the attention of visitors from the first phrases and make them read your articles.