Sources of search traffic: 12 alternatives to Yandex and Google

What do you think of the word "Internet search"? Most likely Google or Yandex. This article does not tell about them, but about the "dark horses" of the search.

1. Rambler

Now Rambler is an Internet portal, but in the period from 1996 to 2011, this name was worn by one of the most popular search engines.

"Rambler" - a real veteran of the Runet, who held a leading position among the search engines until 2001. On the account of "Rambler" such achievements as the first rating classifier Rambler Top 100 and the first Russian Internet portal.

According to Alexa, now Rambler is ranked 14th in popularity in Russia and 323 in the world, rising to 54 positions in the last three months.

In April 2016, Rambler added a slash "/" to its name, one of the main characters used in the address bar. With this symbol, Rambler wanted to emphasize its contribution to the history of Runet and the fact that Rambler was at its source.

Rambler search algorithm has always been demanding, and search results are quite relevant. Resources were slowly indexed, but only verified, long-existing sites were released. The search algorithm for the Rambler has rarely changed, but since 2011 it has switched to Yandex technology.

See also: 10 ways to use the Wayback Machine service in internet marketing

2. "[email protected]" Search is a part of the Internet portal. The development of the search engine was started in 2004 under the leadership of Mikhail Kostin, the creator of the Aport system (now it is a price aggregator).

In 2007 came the first version of the search - Its distinctive feature was the ability to search for videos and pictures, which other search engines of the RuNet could not do.

GoGo was not the main search engine for, it was Yandex, which broke the contract with in 2009 after two years of cooperation. In 2010, a contract was concluded with Google, which lasted until 2012.

In July 2013, the company finally switched to its own search engine, which is now known as [email protected]

In 2013, webmasters got the opportunity to independently add a request and a document to the index of “Search @ Mail. Ru.”, Thus, the decisive circumstances are not the search algorithms of robots, but the human factor. Andrei Kalinin, the head of Search, comments on the introduction of this technology:

"First I would like to clarify: the websites get into the index in the usual way. We decided to add the ability of webmasters to not only make good websites for webmasters who create good and decent websites to ensure that resources are getting to the top of the list. but also to engage in search engine optimization. But, firstly, not everyone is interested in optimizing, and, secondly, better optimization does not guarantee that the content of the site will be of the highest quality. Now webmasters themselves can indicate which request they consider "their", and how to show them the right page in the first position. "

According to Alexa, portal itself is the sixth most popular website in Russia, and it ranks 38th in the world rankings, having lost 6 positions in the last three months.

3. Bing

Bing is a search engine developed by Microsoft in 1998 (then called MSN Search). By the modern name of the service came in 2009.

The name is jokingly coded as But It's Not Google (“But it’s not Google”). In fact, the name was developed by Interbrand in association with the exclamation “Bingo!”, Which is used in the same game as well either task.

According to Alexa, Bing is in 20th place in popularity in the world, having recently lost 7 positions.

The features of the search engine is the ability to view all search results on one page, and not page by page. He also has an equivalent knowledge graph in Google.

Due to the fact that Bing does not officially work in Russia, on all phones with Windows OS, the default search is "Yandex".

4. Yahoo!

Yahoo! search engine was created by two Stanford University graduate students, David Filo and Jerry Yang, in 1994. It was originally called "The Guide to David and Jerry on the World Wide Web", but was soon renamed Yahoo! The creators claim that the name comes from the name of the nationality in the book "Gulliver's Travels" by Swift. Jerry Yang describes the choice of the name:

“Once David said that he was tired of the name and the presence of our names in it. We climbed into the dictionary and stopped at the word“ Yahoo ”(in the Russian translation“ yeh ”) thanks, oddly enough, to its literary roots. So in“ The Adventures of Gulliver "people were called very rude and uncivilized people. We were definitely very uncivilized."

In 1995, in the wake of the popularity of the search engine, Yahoo !, a corporation, was founded, which for several years acquired its own email client, messenger and gaming service.

The main ranking factor of Yahoo! is the quality of the reference profile. The search engine finds and recognizes flash-content well.

According to Alexa, now Yahoo! ranks 5th in popularity in the world.

5. DuckDuckGo

The open source search engine DuckDuckGo was launched in September 2008.

According to its creator, entrepreneur Gabriel Weinberg, such an unusual name was chosen completely by chance, and it is connected only with the children's game Duck Duck Goose (“Duck, duck, goose”).

The main distinguishing feature of DuckDuckGo is careful protection of the privacy of its users. On the search engine page this is constantly reminded by the inscription: "We do not track you." Unlike many search engines, DuckDuckGo does not personalize the issue, displaying maximum information.

This policy has brought its results - the popularity of "duck" search engine is growing. Here is a graph of the growth in the number of requests according to the service itself:

Letters indicate significant events in the fate of the service. A - DuckDuckGo with the help of a billboard teasing over Google, B - introducing a new privacy policy of Google, C - decoding the files of the US National Security Agency, D - DuckDuckGo becomes one of the default search engines in Safari, E - "duck" becomes one of the default search engines in Firefox.

According to Alexa, the site ranks 676 in popularity in the world, rising to 202 positions over the past three months.

The search engine has the function of international search and search by region. The difference is especially noticeable when entering a highly specialized query, for example:

Ranking in DuckDuckGo, as in many search engines, relies on the quality of the reference profile. The search algorithm, as in Google, is constantly changing: more relevant sites are higher in the results of search results.

The search engine has mobile apps in Google Play and the App Store. The Russian version is not yet available.

See also: 22 ways to get traffic in a difficult niche

6. Nigma

Nigma (Nigma) is a Russian search engine, which was launched in 2005. Only two people created it: Viktor Lavrenko and Vladimir Chernyshev, the latter developing algorithms for Nigma at Stanford University.

The search engine is named after the genus Nigma spider family of dictine weavers.

Nigma is a metasearch system and its search algorithm has several features. The search is conducted not only with the help of the own Nigma index, but also through Google, Yandex, Yahoo! and other search engines.

By the search query "Nigma" creates several clusters of documents, and the user can choose which results are interesting for him and where to continue the search. This approach helps to increase the relevance of the results. It is possible to exclude certain clusters from the search, leading it only to the remaining ones.

Nigma supported Russian morphology in search even when Google couldn’t boast about it.

In 2009, Nigma launched the Nigma Mathematics service for schoolchildren. The program not only solves the problem, but also shows the course of its solution. In the same year, Nigma began creating a national search engine in Vietnam. In 2010, a special module that takes into account the specifics of the Vietnamese language was launched in test mode.

Nigma can be made the main search engine in Opera, Google Chrome, Internet Explorer and Firefox.

According to Alexa, Nigma is ranked 802 in terms of popularity in Russia.

7. Teoma

Teoma is a search engine launched in 2000.

A distinctive feature of the search algorithm Teoma is the ranking of link popularity: the search engine takes into account their context and degree of importance, based on the topic.

On the main page of the search engine there are links to popular sites: social networks, e-mail clients and stores.

See also: Is there life outside Yandex and Google: alternative ways to drive traffic

8. Omgili

The name of the Omgili search engine is the acronym Oh My God I Love It ("Oh my God, I like it"). It was created in 2006 and provides a search on blogs, forums and boards.

9. Sputnik

The beta version of the search engine "Sputnik" as part of the eponymous state portal, was launched in 2014. The developer of Sputnik is a subsidiary of Rostelecom. The end date of the test period of the search engine is not yet specified.

A distinctive feature of the "Satellite" are social services that help users interact with government services. Providing a secure search and a simple interface, according to the developers, will make the search engine convenient for older people and children whose parents do not want them to see indecent materials on the Internet. More about this in the vertiginous in the literal sense of the infographics section of the site "About the project."

There are also free mobile applications "My Home", "Drugs" and "Satellite: Browser." They are available on the App Store and Google Play.

Section "Webmaster" reads:

The search engine "Sputnik" is based on the classical information retrieval algorithms and the project team’s own developments. "

Also, according to the developers, the government does not affect the results of search results.

10. LiveInternet

"Search LiveInternet" is a search engine designed for LiveInternet, the founder of which is German Klimenko.

The search engine uses Microsoft's Bing algorithm.

See also: How to use the web analytics service

With traditional search engines we figured out. The following two examples are non-standard search services.

11. Pipl

Pipl is a people search service.

According to the developers, who describe themselves as "a bunch of weird people creating amazing technology", the service is designed to search for "old friends, lost family members and restore communication with former loved ones."

Try to find the chief editor of our blog. Enter the name, look at the results. According to the Russian-language query, we would not get them, the search would be crowned only with the phrase "no results", since the service works most effectively in English-speaking countries.

See also: 9 ways to get traffic without search engines

12. Find Sounds

Find Sounds - a search service that helps to find and download a specific audio file, will be useful to those who create video content or record audio books with design.

The site has a simple interface and a very modest design.

We drive in a request. For example, we are interested in the sounds made by the bear.

The choice is yours

The review lists the major search engines and services that may be useful in the same way as Google and Yandex search monsters. Do you use them? Share your opinion in the comments.

Watch the video: Referring Websites (January 2020).


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