We have been blogging for over three years now. During this time, our authors have written over 1000 unique materials on internet marketing. Each article is the result of hard work in collecting and processing a huge amount of information. It takes a week to write one quality longrid. To write one white paper - a month. Now imagine our reaction when our content is completely “licked off” from our site, but at the same time all the links are put in nofollow.
For a while we tried to deal with these people - we wrote personal messages asking them to open a link or delete material altogether. With completely dull were on more stringent measures. But all to no avail! Our articles continue to copy, and from infographics - to cut off those parts that indicate the authorship of our company. And this is despite the fact that our site clearly states: "At full or partial copying of the material reference to the source is required".
And the point is not that people have no conscience. Many simply do not understand why this should be done and why the link standing in nofollow is not a decent price for borrowed content. Plus, on the forums, there is still a story that open links to someone else's site reduces PRI and PR and that in no case can they be posted, otherwise your entire reference weight will “float” to other resources.
Yes, the comments are old, but they fully reflect the way of thinking of many modern webmasters - "if I put an open link to someone else's site, my own will suffer from this." Admit, thought so sometime? If so, be sure to read this article to the end. Next, I will quote from the official websites of Yandex and Google, which will prove to you that it is simply not necessary to close all outgoing links from your website.
Why do we need the nofollow attribute and how to use it?
Let's start from the beginning. Why do you come up with the nofollow attribute? The nofollow attribute is needed so that search robots do not click on the link and in no way pass on this link TC and PR. When can this be necessary? Let's open the official websites of Yandex and Google and see what the search engines themselves say about this.
Google. If your site has a blog open to comments, then these comments may well contain links to sites with which you do not want to have anything in common. Open comment fields on sites are generally extremely vulnerable to spammers. Nofollow for unwanted links guarantees you that you do not risk sharing your reputation with a questionable site. [...] If you do not mind supporting the sites to which the user refers (that is, you trust the users), then nofollow is not necessary for links (source - Search Engine Optimization Guide for beginners).
"Yandex". If you have sections in which you can leave your messages (for example, comments on records, a forum, discussion of materials), carefully follow the outgoing links. All links, if possible, should be moderated by the site owner. The likelihood that your site will leave a spam entry, unfortunately, is quite large. The Yandex search engine does not take into account spam links to sites, but the reputation of your site may suffer if you do not control the records posted on its pages. If you are not sure about the quality of links left by users on your site, we recommend adding the attribute rel = "nofollow" to them (source - Help for webmasters).
Both search engines say the same thing: the nofollow attribute is needed in order to show search robots that you do not trust the site you link to, or consider it to be of poor quality.
What about weight loss?
When you put an open link to the source, you share your reputation with the site. What does it mean to share the reputation of your site? And what happens to PR and TCI when you do it? All these questions already have clear answers from one of Google’s employees on the webmaster help forum. Here they are:
Let's repeat the main points again. CY and PR is not an exhaustive material resource, which decreases each time you put an open link to someone else's site. Treat these indicators as your reputation. Referring to quality sites, you just tell the search engines that you approve of these sources.
For a better understanding, I will give an example. Imagine that you are a reputable chef and in one of your interviews you recommended to the listeners of another chef (say, from another country), who also, like you, knows his business very well. Do you think your reputation will get worse? Not. By mentioning another chef in your interview, you give him your approval and improve his reputation, but nothing happens to your own.
And now let's go back to our realities. Most often, content is “stolen” by smaller sites - from larger quality sites. What are their owners afraid of? That their site will give a part of the tIs'a and PR'a. They believe in a long-obsolete myth, and instead of thanking the source for providing free content, they "tell" search engines that they do not trust this site. Once again: they take someone else’s content from the site without any demand and “show” to search engines that this site, in their opinion, is of poor quality. Comical situation, is not it? :)
So let's summarize
When do I need to put nofollow?
- When you refer to a substandard site.
- When you intentionally place advertising content on your site.
- On the forums and in the sections with comments, because These parts of the site are most susceptible to spamming.
In other cases, you can and should use dofollow. Especially when you post someone else's content on your site. By placing a public link to the source, you are grateful to the authors for allowing you to reprint their works. This practice is actively used abroad, but we will not take root in any way. Let's slowly change your mentality. Moreover, we have just proved to you that no dofollow will damage your site. If you still do not believe, here is an example from our own practice.
When we first started our blog, we adapted foreign articles from leading foreign internet marketing publications. All links were set in dofollow, because it is right and polite to the authors of these posts. 3 years have passed since then. All indicators of our site are growing at an incredible rate. At the same time, on our website there are such pages, on which not one, not two dofollow-links, but more than two hundred. Do you think it somehow worsened the visibility of our site in search engines? By no means.
Recently in our blog there was a material in which we share our results of promotion. Throughout all three years - upward trend in traffic. And the matter is not in references, not in keys, not in tits and PR. The fact is that we are working on our site. Every day we make it a little better and take great care of our users. That's the whole secret. I hope after reading this post you will change your opinion about the nofollow attribute ...