8 best services to create pop up (pop-up window on the site)

In this review, I have collected the best, in my opinion, services for creating pop-up windows. The most important evaluation criteria for me were: the availability of a free version or a good test period (with unlimited functionality and no need to enter the details of your bank card), the possibility of changing the design and text, the presence of a large number of triggers. To my great surprise, I hardly found any good and inexpensive services for creating pop-ups in runet (I searched through a search). But foreign colleagues found many interesting tools. I present them to your attention.

1. Hello Bar

Link: Hello bar

Price: Pro fare - $ 15 per month, Enterprise tariff - $ 99 per month (if you pay for the year a 15% discount is made). There is a completely free version with all basic functions.

How to install:

  • Register at hellobar.com.
  • Paste the proposed code into the template of your site or download and install the plugin if you use Wordpress.
  • Choose a task that you plan to solve with the help of a tool: collecting emails, calling in one click, redirecting to your accounts in social networks (or collecting likes), promoting a page or a simple ad.
The pop-up for each task has approximately the same settings, so I will analyze only one option - a suggestion to the user to call your company by clicking on the appropriate button.
  • Enter the phone number and select your country.
  • Select the type of pop-up window: a banner at the top of the site, a pop-up window in the middle of the screen, at the bottom of the screen or full screen.
  • Enable or disable animation. Select the location of the window on the screen (in the middle or on the top) and the time it will be shown to the user (immediately after landing, 5, 10 or 60 seconds after landing, after he has scrolled a small part of the page, to the middle, up to bottom or when going to leave). Unfortunately, it is impossible to remove the Hello Bar logo in the free version.
  • Choose your window color.
  • Enter the desired text and, if desired, select the image that will go after your message.
  • Customize targeting. Unfortunately, in the free version a pop-up window is shown to absolutely all users. Therefore, here we can choose only one parameter - what will happen after the user presses the button or closes the window: the pop-up will continue to show, or it will never appear before this user again.
  • Click Save & Publish.
  • Go to the Manage section and launch the banner that you just created.

The benefits of the Hello Bar service

  • Very simple settings.
  • Ability to perform various tasks.
  • Adaptive design.
  • Good stats.
  • Integration with foreign email-services (when choosing the purpose of "collecting emails").
  • Ability to subscribe to the tariff Pro for free. To do this, invite your friend to use the Hello Bar service using this form:

As soon as a friend registers with the service, both of you will be given a free Pro tariff for exactly one month.

Disadvantages of the Hello Bar service

  • Poor targeting settings.
  • Inability to remove the logo.
  • The lack of a social network "Vkontakte" (if you choose the purpose of Social):
Conclusion: nice free service with all the features you need to work.

2. GetSiteControl

Link: GetSiteControl

Price: from $ 9 per month. If you pay for the year a 20% discount. There is a completely free rate with all basic features.

How to install?

  1. Register in the service.
  2. Click the Let's install the code button, copy the proposed code and paste it before the closing body tag.
  1. Click the Refresh button to check if the service is installed correctly. If the code is added correctly, a green light will appear next to the word Installed.
  1. Select the widget you need: a survey, a form to send an email, a promotion of the page you need, a subscription to the newsletter, an increase in subscribers in social networks, buttons for sharing or online chat.

And this is how each of them looks like:

  1. After you have selected the widget, edit it at your discretion (let's take an example of the widget for feedback).

Note: In this section there are ready-made templates of texts for different purposes. There is a contact form, a question for technical support, a form for feedback and suggestions, an order form, a callback form, a form for sending a complaint, and a form for sending a resume.

  1. After you have configured all the parameters, click OK, and then activate the desired widget.
  1. After that, you can track the statistics.

Benefits of the service GetSiteControl

  • Inexpensive price.
  • No traffic restrictions.
  • A huge number of different widgets and templates.
  • All widgets are adapted for mobile devices.
  • In the widget to attract new subscribers, you can add a button to subscribe to the Vkontakte page (this is rare in foreign services).
  • In the widget with the buttons for sharing also has a button "Vkontakte".
  • You can get 3 months of free use of the paid rate. To do this, you need to share a link to this service on social networks or write about it on your blog, and then send a link to your post at this address [email protected] with a request to provide you with free access to the paid rate.

Disadvantages of the GetSiteControl service

  • You can not remove the service logo.
  • Functions for advanced users (A / B testing, deep targeting, autoresponders) are available only at a paid rate. Although this can hardly be called a disadvantage.
Conclusion: very simple service, but at the same time its functionality is quite enough to perform a number of very useful actions. According to my subjective feelings, this service has one of the best free rates.

3. Mailmunch

Link: Mailmunch

Price: from $ 9 per month. If you pay for the year a discount of 30%. There is a completely free fare with good functionality.

How to install?

  1. Register in the service.
  2. Select window type.
  1. Select a template.
  1. Enter the name of the form (it will not be displayed anywhere and you need it solely for your convenience) and select the list in which the collected contacts will be saved.
  1. Customize your form design. Enter the desired text.
  1. Select the background color, button and text. Turn on the animation.
  1. Add the required fields. Russify the text that will be written in them. If desired, select add your own html code.
  1. Select targeting options.

When will pop-up show:

What will happen after the subscription:

Display conditions:

  1. Integrate Mailmunch with email-service (if it is not necessary, click Skip), and then activate your pop-up.
  1. If you want to make the pop-up appear when you click on a button or a link, add the suggested code to the URL of this element.

In the end, you should have the following: My Link

  1. After you have completed all the items, click Finish and paste the suggested code before the closing head tag.
  1. Is done. You can track statistics.

Benefits of the Mailmunch service

  • Very good free rate.
  • Low prices.
  • Beautiful design and quite flexible settings.
  • Adaptive design.
  • Ability to change the text and add your own fields.
  • Good analytics.
  • Export data in csv format.

Disadvantages of the Mailmunch service

  1. Most of the templates and some features are only available at a paid rate.
  2. Inability to remove the logo.
Conclusion: In general, the service very much. Despite the fact that the tariff is free, there are very good settings for triggers and targeting. You can change the design, text, location on the screen, add your own fields, collect statistics, export data in csv format. In my opinion, very decent service.

4. Sumome

Link: Sumome

Price: from $ 40 per month. There is a completely free rate with all basic features. And here is just a little explanation: for this money you get not only the ability to create pop-up windows, but a whole set of various widgets useful for internet marketers. You can see the full list of widgets on the main page of their site.

How to install?

  1. Register in the service.
  2. Click the "Add new site" button and enter the address of your site into the opened window.
  1. Paste the proposed code into your site template.
  1. Go to your website and click on the icon in the form of a crown, which will appear in the upper right corner of the screen.
  1. Click on the "Sumo Store" icon.
  1. Choose the widget that interests you (next to widgets that are provided for free, there is a FREE mark). In our case, the following widgets will suit us: List Builder, Scroll Box and Smart Bar. I will explain the installation on the example of List Builder.
  1. Press the FREE button, and after the widget is installed, click on the Open button.
  1. Customize the selected widget at your discretion. Customize its appearance.

Fields for entering information can be added only in the paid version. In the free there is only one field - email. Also in the free version there is no possibility to use ready-made templates (you can change only the color).

  1. Customize the popup behavior.
  1. Select the pages on which the popup will be displayed.
  1. Select the email service or crm system with which you want to synchronize List Builder.
  1. If you want, create your form using html-editor.
  1. After you have configured all the parameters, click the Save button and start tracking the statistics.

Here's what a pop-up I managed to do in this service in a free mode:

Benefits of Sumome

  • Free rate.
  • A large number of interesting widgets.
  • Ability to change the design and text of the pop-up window.
  • Ability to download collected emails in csv format.

Disadvantages of the Sumome service

  • In the free version only one template.
  • Very high price + the inability to buy only those widgets that you need - the whole set is sold.
  • Poor targeting settings.
  • Most functions are available only in the paid version.
  • Inability to disable branding.
Conclusion: compared to previous services, SumoMe seems weaker. Too few features in the free version, and paid is too expensive.

5. AddThis

Link: AddThis

Price: from $ 13 per month, when paying in advance a discount. There is a completely free fare with very good features.

How to install?

Sharing a video instruction:

And now the text:

  1. Here on this page, select the type of pop-up window: banner or pop-up.
  1. Specify the goal you are pursuing: promotion of a page, collection of emails or an increase in shareings.
  1. Change the text and design. If desired, select or upload your background image.
  1. Choose where in the screen your pop-up will appear.
  1. Select the desired targeting settings.
  1. Show a pop-up to all visitors.
  2. Only new or just returned.
  3. Devices: mobile phones, tablets, desktops.
  4. Who will be shown a pop-up: users who come from any social network or from some specific.
  5. Pop-up will be shown to users who come from specific sites.
  6. Interests of users (this feature is available only in the paid version).
  7. Campaign name (for creating UTM tags).
  8. Medium campaign (for UTM).
  9. Location of the user (this feature is available only in the paid version).
  10. Show pop-up only on certain pages.
  1. Set up triggers.

Choose when your window will be displayed: at the exit, some time after landing, after viewing a certain number of pages.

  1. Click the Save and activate button.

Benefits of AddThis Service

  • Completely free fare.
  • The simplicity of the interface.
  • You can change the text and design of the pop-up window.
  • Good targeting settings.
  • There is an analyst.
  • Collected emails can be downloaded in .csv format.
  • Adaptive design.

Disadvantages of AddThis Service

  • Most of the functions (buttons for sharing, buttons of social networks, block "Read also", A / B testing, etc.) are available only in paid versions.
Conclusion: There are not many functions in the free tariff, but they will be quite enough to create a nice pop-up window (or banner) for collecting subscribers, redirecting traffic and calling for sharing on social networks.

6. Witget

Link: Witget

Price: from 990 rubles per month. When paying for several months in advance, a discount is provided. There is a free trial period of 7 days.

How to install?

  1. Register in the service.
  2. Add the proposed code to your site template before the closing body tag.
  1. Go to the "Template Gallery" and select the appropriate template.
  1. Select the social networks you want to see on your pop-up (for example, pop-up with a request to share the page in social networks).
  1. Select an image.
  1. Enter the desired text. Format it.
  1. Select the background color, the color of the darkening site, and the width of the pop-up window
  1. Go to the tab "Frequencies and conditions of display" and specify the parameters you need there.
  1. Go to the tab "Place and time of display", specify there the parameters you need and click "Save".

For details on how to customize the last two tabs, see here.

  1. Check how the widget is displayed on your site by clicking the "Show on site" button and, if everything suits you, activate it.

I got such a pop-up while I was studying the functions of this service:

Advantages of the Witget service

  • Adequate price.
  • Russian interface.
  • Huge selection of ready-made templates. There are not only pop-up windows, but also banners, buttons for sharing, countdown timers, feedback forms, etc.
  • The presence of Russian-speaking social networks such as "Vkontakte", "My World" and "Classmates".
  • Adaptive design.
  • Export data to ods and csv.
  • Integration of email-services popular in runet: Unisender, Smartresponder, Mailchimp, Getresponse, eSputnik, Justclick.
  • Statistics.

Disadvantages of the Witget service

  • As I didn’t search, I wasn’t able to understand how to integrate the service with Google Analytics.
  • Short trial period.
Conclusion: one of all the services listed here, which is entirely in Russian. A lot of templates. There are Russian-speaking social networks. There would also be a free fare or a slightly longer test period, in general it would be perfect.

7. Picreel

Link: Picreel

Price: from $ 19 per month with a limit on the number of unique users and impressions. If you pay for the year is a 25% discount. There is a free trial period of 30 days.

How to install?

  1. Register in the service.
  2. Select the appropriate template: to collect subscribers, redirect traffic, conduct surveys, distribute discounts and coupons; regular pop-ups, full-screen pop-ups, or two-window pop-ups.
  1. Edit it at your discretion.

Change the design and text of the pop-up window: using a simple editor or editing the html / css code. Add the required fields.

Add interactive elements: animation when a window appears, a countdown timer, etc.

  1. Click Save.
  2. Select the appropriate triggers.
  1. Customize targeting.
  1. Click Save.
  2. Copy the proposed code and paste it into the template of your site before the closing body tag.
  1. Click OK, IT'S DONE
  2. Go to your account and start tracking statistics on your campaign.

Benefits of Picreel

  • Large test period (30 days) with unlimited functionality.
  • A large number of ready-made templates.
  • Integration with all well-known foreign email-services and crm-systems.
  • Advanced targeting settings.
  • Good analytics.
  • Ability to conduct A / B tests.
  • Adaptive design.
  • Affiliate program. Bring a friend and get $ 25 to your account. After $ 100, this money can be transferred to your Paypal account.

Disadvantages of Picreel

  • Price. The cost of the minimum fare is $ 19 per month, despite the fact that it has restrictions on the amount of traffic: 3,000 unique visitors and 30,000 page views per month.
  • No free fare.
Conclusion: Good service with very wide opportunities for professional internet marketers. Great test period, a good affiliate program. But tariffs, of course, are expensive. Especially, given the current dollar rate.

8. Optimonk

Link: Optimonk

Price: from $ 29 per month with a limit of up to 5 thousand unique users. There is a free trial period of 14 days.

How to install?

  1. Register in the service.
  2. Select the appropriate template.
  1. Edit it at your discretion.

Change the design and text of the pop-up window: using a simple editor or changing css or javascript code. All fields are edited by clicking on the desired phrase. There are several options for color schemes, but you can set your own.

Select the desired animation.

Add a pop-up with gratitude that will appear after filling in the fields.

  1. Click Save.
  2. Set up a schedule (if necessary) and select the required triggers.
  1. Настройте таргетинг и при необходимости интеграцию с email-сервисами, crm-системой, движком вашего сайта и Google Analytics.
  1. Нажмите Save.
  2. Скопируйте предложенный код и вставьте его в шаблон своего сайта перед закрывающим тегом body.
  1. Нажмите кнопку Ok, it's done!, активируйте кампанию и начните управлять поп-апом из личного кабинета сервиса.

Преимущества сервиса Optimonk

  • 11 готовых шаблонов (поп-ап с таймером, с полями для ввода имени и имейла, с купоном на скидку, двойной поп-ап).
  • Интеграция с популярными зарубежными email-сервисами и crm-системами.
  • Integration with Google Analytics and Google Tag Manager.
  • Very deep targeting settings (much deeper than Picreel, but to activate them, you will need the knowledge of the programmer).
  • Good analytics.
  • Dynamic text replacement (configured using javascript code).

Disadvantages of the Optimonk service

  • Not a very long test period - only 14 days.
  • High price: from $ 29 per month (1 domain and 5 thousand unik per month).
Conclusion: This service has very deep settings. This is really a professional tool that can give amazing results if you thoroughly understand it.

comparison table

To make it easier for you to compare the services I listed above, use the Excel spreadsheet. To download it, click on the picture below.

As a bonus: free Wordpress plugins

What I love most about Wordpress is that there are ready-made plugins for it on almost any topic. And pop-ups are no exception. Below, I will list the plugins with which you can create a beautiful pop-up for your Wordpress site. Without a detailed review, but with pictures so you can see how they will look on your site.

9. Popups

10. WordPress PopUp

11. Scroll Triggered Boxes

12. WP Popup Plugin - Lightbox Popup

13. YITH Newsletter Popup

14. PopupAlly

15. WordPress Notification Bar

Russian-language services that are not included in the review

  • Jumpout. Very good prices and features, but at the time of this writing there was no test period, so I did not get into the review. Now the test period is 15 days. You can try and tell us about your impressions in the comments.
  • CartProtector. Good service, but prices bite. Plus, a short test period is two weeks. At one time we used it for our site, there were not very many leads, but I am sure that you can achieve better results if you experiment.
  • Callback services as well as Hubspot servicesIn addition to pop-up windows, there are three million different functions for the collection and processing of leads. I think these services should go separately (maybe someday we'll review them).
By the way, if you are looking for callback services, I recommend reading these articles here: "Callback is a great overview of callback services" and "Case: how we tested the Chaser service for 2 months and what gave us about the lead."


While preparing this material, I tried to find Russian-language services for creating pop-up windows, but, to my great surprise, they turned out to be extremely small (perhaps, their creators simply do not engage in search engine promotion). But I found a huge number of widgets to order a callback. Here really is where to roam. So, draw conclusions, gentlemen.

Watch the video: How to Add a Pop Up Opt In for Free - WordPress Popup Plugin Tutorial 2017 (January 2020).


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